IGD has today unveiled a new healthy eating programme that will commence in 2016.
This collaborative programme spans the entire food chain and has been co-created by IGD and industry. Working with and through companies, the programme will aim to encourage healthier eating in the UK.
The programme will be formed of three parts:
1. Nutrition labelling communication
We will be conducting new shopper research to understand how more people could benefit from using nutrition labelling, more of the time. We plan to produce recommendations from this research to inspire and enable industry to deliver better public engagement.
2. Food provision in the workplace
Working with a research partner, we plan to conduct a series of healthy eating intervention pilots across various food and grocery employee sites in 2016. These interventions will test various ‘nudge techniques’ to encourage healthier choices.
On the back of these interventions, best practice will be published to inspire companies to adopt the recommendations.
Early next year, we plan to consult with SMEs and foodservice companies to understand attitudes, knowledge and barriers to reformulation. These findings will then be used to build on our existing reformulation industry case studies and guidelines, to assist smaller businesses and those with less developed reformulation strategies.
We will update you as our plans progress.
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