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ShopperVista

ShopperVista provides crucial insights on shoppers' attitudes, motivators, barriers and future intentions when they are shopping for food and groceries - indispensible if you want to get closer to your shoppers and maximise commercial opportunities.

ShopperVista website

Through our monthly tracking programme, we're in touch with 12,000 shoppers, 365 days a year to get their thoughts on a range of key topics.

From private label and brands to promotions and loyalty, shopper outlook to retail channels, ethics and health to in-store, our experts bring you reports, presentations, articles and webinars that will inform your strategy and tactics, and help you make the right decisions for your shoppers.

ShopperVista can help you:

  • Understand shoppers’ 'whys' as well as their 'whats'
  • Get the latest on the big picture trends that will impact your business
  • Stay close to your shoppers during periods of change
  • Plan for the future with our predictions and analysis of upcoming trends and behaviour

...all at excellent value for money.

 

For more information - and to download a free sample pack of insights - visit  shoppervista.igd.com. Alternatively, email shopper@igd.com or call us on +44 (0) 1923 851 956 to find out if your company subscribes.

Free download - Spotlight on Tesco Shoppers

Free download: Spotlight on Tesco shoppers

What do shoppers who use Tesco stores think about promotions when grocery shopping?

In this extract from our brand new Retailer Spotlights report, we look at:

  • Tesco shoppers’ perceptions of promotions when they are grocery shopping
  • How Tesco is working with suppliers to deliver effective promotions
  • The implications for Tesco suppliers 

To download 'Spotlight on Tesco shoppers' simply click on the link below and complete your details. 

Download our free research



Free download - Five examples of shopper marketing best practice

Five examples of shopper marketing best practiceIn this complimentary whitepaper from IGD ShopperVista, we reveal five top picks which demonstrate how manufacturers and retailers have responded to some of the main shopper trends we've identified through our research.

To download 'Five examples of shopper marketing best practice' simply click on the link below and complete your details. 

Download our free shopper research



Retail Analysis

Retail Analysis

Our online source of intelligence on 200 leading retailers, over 50 major and developing markets, and latest retail trends...

Supply Chain Analysis

Supply Chain Analysis

Our unique online guide to best practice and benchmarking in the supply chain, from factory gate through to shelf edge...

Channel Focus is a subscription service from ShopperVista, designed to give you detailed understanding of shopper attitudes in four high-growth channels:

  • convenience
  • online
  • discount
  • food-to-go