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ShopperVista

ShopperVista provides crucial insights on shoppers' attitudes, motivators, barriers and future intentions when they are shopping for food and groceries - indispensible if you want to get closer to your shoppers and maximise commercial opportunities.

ShopperVista website

Through our monthly tracking programme, we're in touch with 12,000 shoppers, 365 days a year to get their thoughts on a range of key topics.

From private label and brands to promotions and loyalty, shopper outlook to retail channels, ethics and health to in-store, our experts bring you reports, presentations, articles and webinars that will inform your strategy and tactics, and help you make the right decisions for your shoppers.

ShopperVista can help you:

  • Understand shoppers’ 'whys' as well as their 'whats'
  • Get the latest on the big picture trends that will impact your business
  • Stay close to your shoppers during periods of change
  • Plan for the future with our predictions and analysis of upcoming trends and behaviour

...all at excellent value for money.

 

For more information - and to download a free sample pack of insights - visit  shoppervista.igd.com. Alternatively, email shopper@igd.com or call us on +44 (0) 1923 851 956 to find out if your company subscribes.

Retail Analysis

Retail Analysis

Our online source of intelligence on 200 leading retailers, over 50 major and developing markets, and latest retail trends...

Supply Chain Analysis

Supply Chain Analysis

Our unique online guide to best practice and benchmarking in the supply chain, from factory gate through to shelf edge...

Channel Focus is a subscription service from ShopperVista, designed to give you detailed understanding of shopper attitudes in four high-growth channels:

  • convenience
  • online
  • discount
  • food-to-go