ShopperVista provides crucial insights on shoppers' attitudes, motivators, barriers and future intentions when they are shopping for food and groceries - indispensible if you want to get closer to your shoppers and maximise commercial opportunities.
Through our monthly tracking programme, we're in touch with 12,000 shoppers, 365 days a year to get their thoughts on a range of key topics.
From private label and brands to promotions and loyalty, shopper outlook to retail channels, ethics and health to in-store, our experts bring you reports, presentations, articles and webinars that will inform your strategy and tactics, and help you make the right decisions for your shoppers.
ShopperVista can help you:
- Understand shoppers’ 'whys' as well as their 'whats'
- Get the latest on the big picture trends that will impact your business
- Stay close to your shoppers during periods of change
- Plan for the future with our predictions and analysis of upcoming trends and behaviour
...all at excellent value for money.
For more information - and to download a free sample pack of insights - visit shoppervista.igd.com. Alternatively, email email@example.com or call us on +44 (0) 1923 851 956 to find out if your company subscribes.