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Category Management and Shopper Marketing Summit 2017

IGD Category Management and Shopper Marketing Summit 2017
The power of collaboration: suppliers and retailers in sync
27-28 June 2017 | etc.venues 155 Bishopshate, London 

Not an IGD Member? Find out the benefits here.

Is this event for me?

Are you a category controller, director, manager or executive? Do you work in trade or shopper marketing or insight? Is your role in merchandising, point of sale, range or space management? Then you should attend #igdcatman17.

What will I learn?

Our two-day event will give you effective strategies to improve your category management skills. Expert speakers, including retailers and suppliers, will share their experiences of what really works. You’ll learn practical steps to help you deliver real change in-store, and category sales and profit growth.

We’ll cover:

  • How retailers and suppliers can work well together to deliver a joint category plan
  • How to get genuine innovations on the shelf. Our panel will share their knowledge and tips for success
  • What really happens in-store? Understand how well your category plans are being implemented and how you can improve the process
  • Learn from suppliers who have delivered innovation that has truly grown their category
  • In our fast-changing digital world, find out how to take advantage of opportunities and prepare for the future

You’ll take part in breakout sessions to focus on what’s important to you, such as:

  • Building strong, long-term collaborative partnerships with retailers
  • Bringing your brand alive in-store
  • Developing and nurturing a strong category team
  • Delivering effective solutions for the right channels and stores

Our ShopperVista team will also share its latest research, including forecasts on the food-to-go channel and predictions on how shopping habits will change. 

Confirmed speakers

  • James Bailey, Buying Director – Packaged Foods, Sainsbury’s
  • Samantha Walker, ‎Associate Director, Category Development, Coca-Cola European Partners
  • Bob Burgess, Director of Category, Asahi UK
  • Nick Parkes, Merchandising Manager, Panda Retail
  • Matthew Langley, Category Development Manager, Westons Cider
  • Sarah Miskell, Operational Marketing Director, Müller Yogurt & Desserts
  • Rebecca Oliver-Mooney, Head of Category & Operational Marketing, Müller Milk & Ingredients 
  • Satty Virdee, Category Manager, Karro Food Group
  • Angus Maciver, CEO, McCurrach
  • David Warren, Head of Category and Insight, Dairy Crest
  • Faith Holland, Head of Category and Insights GB, Diageo
  • Mary Banks, ‎Category Controller, Cranswick Country Foods
  • Suzie Dixon (nee Pickard), Category Leadership Controller, Mars Chocolate
  • Samantha Frost, Senior Category Manager, All About Food 
  • Paul Corcoran, Range & Space Planning Manager, Musgrave Retail Partners Ireland
  • Thomas Thorfinn, Strategic Category Advisor, Cloetta
  • Michael Freedman, Senior Shopper Insight Manager, IGD
  • Vanessa Henry, Shopper Insight Manager, IGD
  • Rhian Thomas, Shopper Insight Manager, IGD
  • James Walton, Chief Economist, IGD

Watch highlights from last year's Category Management & Shopper Marketing Summit 

Don’t just take our word for it. Here’s what some of the 400+ delegates at the 2016 event said:

‘Expert speakers, fabulous cases, inspiring ideas applicable to my business and my market’
‘More than anything it's the thought provoked by watching peers present how they are approaching similar tasks, followed by the thinking time away from typical day role’
‘Extremely useful for understanding what is going on in the world of category management and benchmarking where my business sits in comparison’
‘Overall very good - took you outside of the day job to the bigger picture. Was great to hear all the bigger companies perspectives to benchmark if on the right track’

Where is it?

With the current competitive market, there has never been a more important time to attend the largest event of its kind in Europe.

Book your places


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etc venues 155 Bishopsgate
Broadgate, 155 Bishopsgate

Event sponsor

Symphony Gold

IGD Retail Safari, London: Large format innovation
29 June | London

Coming along to our Category Management and Shopper Marketing Summit 27 – 28 June?

This retail safari is a great way to round off your visit to the Capital. Guided by the IGD team, you’ll visit some of London’s best stores, to see first-hand how the UK’s leading grocery retailers are responding to the latest trends. You’ll also meet with store management to further deepen your understanding.