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Category Management and Shopper Marketing Summit 2017

Day 1 - 27 June

Registration and breakfast

After registration, join your fellow delegates over breakfast.

Registration and breakfast

Welcome and introduction

Chairman’s opening address

COLLABORATION

Retailer-supplier collaboration: creating and delivering a joint category strategy

We will look at how retailers and suppliers can work together to deliver a joint category plan. How can you agree objectives and work together to achieve them? Discover the key challenges and how to overcome them.

What makes a great collaborative supplier partnership – a retailer’s point of view

The shelf is the moment of truth for shoppers. Suppliers and retailers need to collaborate to influence the shopper at this key time. Are you taking the right approach? Find out what retailers think and what you need to do to work with them successfully. 

Networking Break

Unlocking the value of collaboration

In a competitive market, how do you make sure your business builds strong and productive relationships? An expert panel will share their experiences and tips for success. 

After short presentations from the panellists, you’ll be able to ask questions via the event app. 

Networking lunch

BREAKOUT SESSIONS

You’ll be able to choose two out of three breakout sessions, on different themes, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app. 

Collaboration Innovation People 
How do you build a partnership? Learn how one supplier put the right processes and plans in place to develop strong, long-term collaborative relationships. In a competitive market, how do you bring your brand alive in-store? Discover how one supplier innovated to build its brand with the shopper. How do you keep and develop your category talent?
Collaboration Innovation People 
Influencing internally to better deliver your retailer’s needs. Category management 2020: what does the future look like? Empowering your team and owning a proactive agenda.

Networking break

LOOKING TO THE FUTURE

What does the future hold for the shopper?

IGD will review the latest shopper trends and predict how shopping can change.

Delivering a practical vision of the future

You’ve analysed the data and identified the key strategies that will unlock category growth. But how do you deliver the necessary change? Starting with a clear category vision, find out what you must do to deliver real change in-store, and category sales and profit growth.

Keeping ahead of digital trend

With the ever-changing pace of digital, are you making sure your plans and projects are future-fit? Hear from a leading organisation on how it is taking advantage of today’s digital opportunities and getting ready for the future.

Networking drinks

Day 2 - 28 June

Registration and breakfast

After registration, join your fellow delegates over breakfast.

Chairman’s opening comments

INNOVATION

Delivering category-focused innovation

How much is innovation stealing sales from other products? What does it take to deliver innovation that drives true category growth? A supplier will reveal how it put category-focused innovation in place and the success it achieved.

Presentation by a supplier followed by Q&A moderated by the chairman

Innovating to fuel growth

In mature and established markets, hasn’t it all been done? So how do we deliver real innovation? An expert panel will share their thoughts and experiences on how to innovate well and successfully deliver it to the shelf. 

After short presentations from the panellists, you’ll be able to ask questions via the event app. 

Networking break

BREAKOUT SESSIONS

You’ll be able to choose two out of three breakout sessions, on different themes, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app. 

In-store activation Design and online Shopper missions
Hear how taking a proactive approach to range management will make sure you deliver the right range for the right stores. How well are you meeting shoppers’ needs online? Learn the latest thinking on delivering the best online proposition. How can you deliver against multiple shopper missions? Hear how a supplier has approached this challenge and succeeded.
In-store activation Design and online Shopper missions
Two store managers will give their view of the impact of category management and shopper marketing on working in-store. With so many in-store messages, how do you make your product stand out? Learn the latest best practice. At IGD, we forecast strong growth for the food-to-go mission. Our team will reveal the latest insight.

Networking lunch

Implementation in-store

In-store implementation is crucial to the success of any plan. But what really happens in-store? Understand how well your category plans are being implemented and how you can improve the process.

STORE ACTIVATION

Delivering successful implementation

A panel of experts, including store managers, will share their thoughts and experiences on what does and doesn’t work when it comes to in-store implementation.

A panel Q&A session moderated by the chairman

Fulfilling the local needs

While head office control makes sure of store and chain efficiencies in delivery plans, how do you cater for unique local needs? Listen to how retailers and suppliers are balancing global and local needs in the store. 

Building global sales through an international global strategy

How can you put a vision and plan in place across countries and regions? The speaker will show you best practice in implementing a global plan while continuing to deliver local needs.

Concluding remarks

IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise.

Book your places

Date

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Location

etc venues 155 Bishopsgate
Broadgate, 155 Bishopsgate
London
EC2M 3YD

IGD Retail Safari, London: Large format innovation
29 June | London

Coming along to our Category Management and Shopper Marketing Summit 27 – 28 June?

This retail safari is a great way to round off your visit to the Capital. Guided by the IGD team, you’ll visit some of London’s best stores, to see first-hand how the UK’s leading grocery retailers are responding to the latest trends. You’ll also meet with store management to further deepen your understanding.