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Category Management and Shopper Marketing Summit 2017

The Category Management and Shopper Marketing Summit 2017 is taking place over two days. Click on the links below for more information.

Day 1 - 27 June

  • 08.00

    Registration and Breakfast

    After registration, join your fellow delegates over breakfast.

  • 09.00

    Welcome and Introduction

    Chairman’s Opening Address

    Brexit briefing – one year on

    BREXIT will loom large in the minds of both shoppers and business leaders in the years ahead. This, in turn, is likely to impact the business objectives of category managers and the approaches used.

    James will provide an update on the progress of BREXIT and analysis of possible impacts for grocery businesses.

    James Walton
    Chief Economist
    IGD
     
     

     

    COLLABORATION

    We will look at how retailers and suppliers can work together to deliver a joint category plan. How can you agree objectives and work together to achieve them? Discover the key challenges and how to overcome them.

    Retailer-supplier collaboration: Creating and delivering a joint category strategy 

    Lee Mountain
    Category Manager
    ASDA
     

    Transforming the category leadership agenda

    Speaker to be confirmed

  • 10.40

    Networking Break

    Unlocking the value of collaboration 

    In a competitive market, how do you make sure your business builds strong and productive relationships? An expert panel will share their experiences and tips for success.

    Short presentations from panellists, you’ll be able to ask questions via the event app. 

    Seizing the Opportunity 

    Paul Corcoran
    Range & Space Planning Manager
     Musgrave Retail Partners Ireland
    David Warren
    Head of Category and Insight
    Dairy Crest
       

    Paul and David will be joined on the panel by:

    Matt Robinson
    Global Solution Marketing Director
     Symphony GOLD
    Symphony GOLD
     
  • 12.15

    Networking Lunch

  • 13.15

    BREAKOUT SESSIONS

    You’ll be able to choose one out of three breakout sessions, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app.

    BREAKOUT SESSION 1

    Collaborating for success

    Hear from All About Food and Westons Cider on how their business has delivered success for them and their customers, through internal engagement and great retailer collaboration. 

    Samantha Frost
    Senior Category Manager
    All About Food
    Matthew Langley
    Category Development Manager
    Westons Cider
    All About Food
       

    The people factor – cross team collaboration to deliver success

    Mary Banks
    ‎Category Controller
    Cranswick Country Foods
     

    Innovating in the path to purchase

    Speaker to be confirmed

     


     

    BREAKOUT SESSION 2

    You’ll be able to choose one out of three breakout sessions, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app. 

    Category Management 2020: What does the future look like?

    Sarah and Rebecca will discuss how becoming truly consumer and shopper centric has allowed Müller to drive change and identify future trends and strategies that will add value to the category for the long term.   

    Sarah Miskell
    Operational Marketing Director
    Müller Yogurt & Desserts
    Rebecca Oliver-Mooney
    Head of Category & Operational Marketing
    Müller Milk & Ingredients 
       

    A proactive and empowered approach

    Satty will talk about owning and driver the agenda with her retail partners. How tenacity, creativity and empowerment can help you succeed with your customers.

    Satty Virdee
    Category Manager
    Karro Food Group
     

    Innovating in a new channel

    Speaker to be confirmed

  • 14.45

    Networking Break

     

    LOOKING TO THE FUTURE

    Looking at current trends and their implications for the future. How to incorporate the future scenarios into your strategies and plans.

  • 15.15

    What does the future hold for the shopper?

    IGD will review the latest shopper trends and changing shoppers’ motivations. Based on what we have seen what does the future look like for shopping.

    Vanessa Henry
    Shopper Insight Manager
    IGD
     

    Building strategies today for the shopper of the future

    In a vastly changed and changing world, where shoppers’ motivations and behaviours are totally differently to 20 years ago, we must adapt fast, and continue to adapt to ensure our categories gain relevance rather than losing it. 

    Faith will share with us how the changing needs of the shopper is influencing Diageo’s category strategies and omni-channel execution today and how they see this evolving in the future.

    Faith Holland
    Head of Category and Insights GB
    Diageo
     

    Leveraging digital to optimise shopper engagement

    Will Kock
    Industry Head 
    Google
    Google
     
  • 16.45

    Networking Drinks

Day 2 - 28 June

  • 08.00

    Registration and Breakfast

    After registration, join your fellow delegates over breakfast.

  • 09.00

    Chairman’s Opening Comments

     

    INNOVATION

    To continue to be successful we need to innovate. We look at what does it take to innovate in mature and well developed markets.

    James Bailey
    Buying Director - Packaged Foods
    Sainsbury's
     

    Innovating to fuel growth 

    In mature and established markets, hasn’t it all been done? So how do we deliver real innovation? An expert panel will share their thoughts and experiences on how to innovate well and successfully deliver it to the shelf. 

    Short presentations from panellists, you’ll be able to ask questions via the event app.

    Presentations from:

    Bob Burgess
    Director of Category
    Asahi UK
     

    Bob will be joined on the panel by:

    James Bailey
    Buying Director - Packaged Foods
    Sainsbury's
     

    Speaker to be confirmed

  • 11.15

    BREAKOUT SESSION 3

    You’ll be able to choose one out of three breakout sessions, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app.

    The Challenges of Execution in the MENA region

    If you think getting stores to execute category management initiatives in the UK is challenging, you should try it in Saudi Arabia! Understand how we changed the way an organisation thinks in merchandising and how we are using supplier support to ensure it sticks.

    Nick Parkes
    Transformation Manager
    Panda Retail Company, Jeddah, KSA
     

    Post-millennials - the future of shopping

    Hear how to future proof your business by maximising growth from post-millennial shoppers. We reveal our brand new IGD shopper insight including the role of online, digital and stores of the future.

    Michael Freedman
    Senior Shopper Insight Manager
    IGD
     

    How Virtual Reality delivered an innovative approach to retailer collaboration

    How do you bring your brand alive in-store in a competitive market? Join Jeremy from Premier Foods to hear how they are using VR to understand the in-store impact of their initiatives with the shopper and to have compelling collaborative category conversations with retailers.

    Jeremy Peters
    Category Controller
    Premier Foods
    Premier Foods
     

     


     

    BREAKOUT SESSION 4

    You’ll be able to choose one out of three breakout sessions, all running at the same time. After 45 minutes, you can change to a different theme. Or, you may have already arranged a 1-2-1 meeting via our event app.

    From insight to in-store success

    Struggling to implement your insights? Find out the key steps Cloetta took to ensure successful implementation of a key insight in Sweden.

    Thomas Thorfinn
    Strategic Category Advisor
    Cloetta

     

    Exploring the growing Food-to-go opportunity

    At IGD, we forecast strong growth for the food-to-go mission. Rhian will be sharing our latest insight on food-to-go shoppers, what they’re thinking and doing today, and how their habits are likely to change.

    Rhian Thomas
    Shopper Insight Manager

    IGD
     

    View from the shelf

    Speaker to be confirmed

  • 12.45

    Networking Lunch

  • 13.45

     

    STORE ACTIVATION

    In-store implementation is crucial to the success of any plan. But how much consideration is given? We look at the challenges and opportunities of delivering shopper marketing and category management to the shelf.

    Implementation in-store

    Angus Maciver
     CEO
    McCurrach
     

    Delivering successful implementation

    A panel of experts will share their thoughts and experiences on what works and what doesn’t work when it comes to store implementation.

    Panellists:

    Angus Maciver
     CEO
    McCurrach
     

    Other panellists to be confirmed

    Driving activation using customer data

    How best practice use of customer data is a vital tool to identify & unlock new shopper opportunities

    Samantha Walker
    Associate Director, Category Development
    Coca-Cola European Partners
     

    Presentation

    Mark Suddaby
    Category Director
    Tesco
    Tesco

  • 16.00

    Concluding remarks

Book your places

Date

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Location

etc venues 155 Bishopsgate
Broadgate, 155 Bishopsgate
London
EC2M 3YD

Event sponsor

Symphony Gold

IGD Retail Safari, London: Large format innovation
29 June | London

Coming along to our Category Management and Shopper Marketing Summit 27 – 28 June?

This retail safari is a great way to round off your visit to the Capital. Guided by the IGD team, you’ll visit some of London’s best stores, to see first-hand how the UK’s leading grocery retailers are responding to the latest trends. You’ll also meet with store management to further deepen your understanding.