IGD Channel Update
Ahead of IGD's Symbol Summit 2016 on 17 November, here's our latest Convenience Channel Update. Check out the latest convenience news as well as a report on our visit to M&S largest railway store, and a look at the importance of understanding shopper missions.
Top Convenience Headlines
Symbol Summit, 17 November 2016
Convenience Summit 2015
Hear from the senior teams of Booker Retail Partners, Costcutter, Nisa and SPAR who will share their business plans in closed session to suppliers.
Free Convenience Insight
We look at how M&S has optimised its largest railway station store to the requirements of its transient customer base.
The concept of 'shopper missions' may have become a buzzword in the industry but missions are really important to understand...
I look forward to seeing lots of you at the Symbol Summit, and will share my thoughts on the event in the next update. In the meantime do get in touch if you need anything else.
Kind regards
Tim Billson
Senior Retail Analyst, IGD
P.S. Sign up to our other channel newsletters by logging into your profile on igd.com.