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Healthy Eating programme newsletter - issue five

Online version

Happy New Year and welcome to your first Healthy Eating newsletter of 2017, featuring the latest developments of our collaborative industry-wide Healthy Eating programme.

Reformulation

Discover how other companies have overcome challenges to make their food and drink offering healthier. Check out these inspiring new case studies from Co-op, Greggs, Sainsbury’s, Morrisons and more.

Have you been making your products healthier?

Showcase your reformulation achievements on our website. Email us and we’ll be in touch.

And in case you missed it…

Discover what motivates businesses to make their food and drink offering healthier and in doing so, the challenges they face, how their customers respond and what more can be done.

Download your free infographic to discover the results of our industry-wide Reformulation Survey.

We’re now using this insight to develop new resources and workshops to help and inspire many more businesses to make their products healthier. More details to come in the next newsletter.

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Healthy eating in the workplace

To help people make healthier food and drink choices at work, we’ve partnered with the University of Cambridge to test, prove and promote the best ways to encourage this.

The first phase of this experiment was completed at the end of last year and the next set of sites are just about to get going. We can’t share the results just yet as this might influence the new sites and distort the experiment but we will have lots to report later this year.

Would your company like to take part in a ground-breaking experiment to help your employees eat more healthily at work?

If your company would like to lead the way in healthier eating at work, we’re inviting UK workplaces with cafeteria and 350+ employees to take part later this year. Email us and we’ll be in touch.

Are you considering any changes to your staff catering to promote healthy eating?

If employee wellbeing is important to you, why not test and measure the impact of your initiative to make sure it really works?

Download a free article on things to consider if you want to run a controlled experiment.

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Nutrition information on pack

To help shoppers make healthier choices, we are working with industry to encourage more shoppers to use the nutrition information on food and drink labels.

We’re doing this in three ways:

1. Tackling consumer confusion

Armed with lots of research, we’re testing a set of messages to tackle common areas of confusion. These have been developed collaboratively with nutrition and marketing experts. You will be able to help by spreading these messages. We look forward to sharing these with you soon.

2. Promoting best practice

To help achieve greater consistency of nutrition information on front of pack, we’ve been working with company nutritionists, artwork and packaging experts to produce a best practice guide. We’ll be inviting comments on the first draft soon.

3. Data and technology

To help ensure product data from apps and other online tools is accurate, up-to-date and accessible, we’ve been supporting an initiative conducted by GS1- the global ‘not for profit’ organisation that delivers data standards and manages the barcode system.

An initial feasibility study is now complete and we will be sharing their recommendations in the coming months.

In case you missed it…

Discover what motivates shoppers to use the nutrition information on food and drink labels and what the barriers are in using this information.

Download your free copy of our shopper research here

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More information

If you would like to receive regular information about the Healthy Eating programme click the button below to subscribe to this newsletter.

This collaborative programme spans the entire food chain and has been co-created by IGD and industry. Working with and through companies, the programme will aim to encourage healthier eating in the UK. The programme will be formed of three parts: nutrition information on pack, healthy eating in the workplace, and reformulation.