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Category Management & Shopper Marketing Summit 2013

About this event

Is the shopper at the heart of YOUR business?

Shoppers are becoming increasingly sophisticated and demanding throughout the path to purchase.

How are you developing your business strategy and tactics to deliver against shopper needs and drive category growth?

Our 18th annual Category Management and Shopper Marketing Summit - the largest event of its kind in Europe - brings together top speakers from leading retailers and manufacturers, sharing their latest insights and case study examples of the solutions being explored and implemented in the retail sector right now.

Some key shopper facts from our latest ShopperVista research

  • 44% of shoppers believe they are taking more time choosing their groceries
  • 63% are looking more closely at the price of products before deciding what to buy
  • 71% actively look out for new products in-store – up from 46% in 2010.
  • 40% desire to use a mobile in-store to see if a product is cheaper elsewhere
  • 72% of shoppers are interested in having personalised promotions sent to their mobile

Confirmed speakers include:

Asda logo
Sainsbury's logo  Morrisons logo Tesco logo
Sarah Baldwin
Category Director
Core Chilled 
Kim Brown
Bakery Category Manager &
Clodagh Moriarty
Category Manager Meal Solutions
Rory Feldman
Buying Manager International and
World Foods &
Noor Ali 
Lead World Food Buyer
William Linnane
Category Director – Impulse 
       
Coca-Coal Enterprises logo
    Muller logo
Magz Fallon
European Director of
Shopper Marketing and
Category Development &
Simon Miles 
Digital Director for Great Britain
  Sue McVie
 Shopper Marketing Director
Steph Green
Customer Category Controller
       
Nestlé Waters logo
Bart Spices logo 
IGD logo Berryworld logo 

Jenny Bond 
Head of Brand and
Customer Marketing

Fran Campbell
Marketing Director
Nick Everitt
Director of Retail Insight &
Tim Maton

Shopper Insight Manager
 Charlotte Murphy
Head of Category Management
and Marketing
       
Slingshot logo
Thatchers Cider PZ Cussons 

Mitch Vidler 
Founder 

Chris Milton
Sales Director 
 Marcus Saxton
Sales Director
     

Group discount

Group discounts are available for this event. Find out more here.

Feedback from last year's event

Excellent conference, thoroughly enjoyed the 2 days and came away inspired!

The insight and case studies were really useful.

Excellent networking opportunities.  

A great two days - thought provoking and inspirational

I really like the dynamic of the speakers and the different activities they have each executed to overcome challenges within their categories.  

Content of presentations was very informative and contained good ideas to take back to our business. 

Invaluable to see what other suppliers are doing with retail and also understand from a retailers perspective.

Book your places

Date

 
 

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Location

Park Plaza Victoria
239 Vauxhall Bridge Road
London
UK
SW1V 1EQ

Event Sponsors

Brandview

Brand View is the leading international provider of real-time price and promotion tracking. We enable our clients to measure and manage their price position and communicate this to shoppers. Trusted by the biggest names in grocery, health & beauty, BWS and consumer durables, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.

Seamless coverage of online and bricks and mortar stores – including Australian, European and North American markets – facilitates immediate benchmarking of value proposition and promotional activity against competitors through instant, integrated insights into when prices change, promotions begin, and new products are listed.

To find out how Brand View can support your needs, contact our Client Services Team via email at sales@brandview.com or by phone on 0844 357 9970. For a free 14-day evaluation, visit www.brandview.com/freetrial

Find+out+more

About Symphony EYC
Symphony EYC is a global leader in customer driven software and services that helps retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Symphony EYC’s solutions build customer trust, retention, and development through accurate, relevant, and on time analytics, marketing, merchandising, store operations, and supply fulfillment. Founded by the 2012 merger of Aldata and EYC, Symphony EYC offers in-depth market and customer insight and in-store execution to the world’s largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains. More at www.eyc.com and follow us on twitter @SymphonyEYC

Dassault+Syst%c3%a8mes

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 150,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.

CATIA, SOLIDWORKS, SIMULIA, DELMIA, ENOVIA, GEOVIA, EXALEAD, NETVIBES, 3DSWYM and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

Exceedra

Exceedra is a leading provider of Integrated Business Planning and Optimization Solutions to the Consumer Goods Industry.  Our powerful and easy to use solutions allow Consumer Goods companies to make a step change to their planning and insight capability. We deliver optimised plans for Sales, Supply Chain and Category teams, as well as supporting both Integrated Business Planning and Sales and Operational Planning processes. Our solutions are modular and are designed to be rolled-out across multiple countries, accommodating differences in local trading and levels of maturity in planning capability.

Contact: contactus@exceedra.com; http://www.exceedra.com; twitter @exceedra; LinkedIn http://www.linkedin.com/company/exceedra

Advanced category management

Advanced category management - two-day workshop

Our two-day simulation game workshop will enable you to understand how to turn the theory of Category Management into growth plans for your organisation.