Is the shopper at the heart of YOUR business?
Shoppers are becoming increasingly sophisticated and demanding throughout the path to purchase.
How are you developing your business strategy and tactics to deliver against shopper needs and drive category growth?
Our 18th annual Category Management and Shopper Marketing Summit - the largest event of its kind in Europe - brings together top speakers from leading retailers and manufacturers, sharing their latest insights and case study examples of the solutions being explored and implemented in the retail sector right now.
Some key shopper facts from our latest ShopperVista research
- 44% of shoppers believe they are taking more time choosing their groceries
- 63% are looking more closely at the price of products before deciding what to buy
- 71% actively look out for new products in-store – up from 46% in 2010.
- 40% desire to use a mobile in-store to see if a product is cheaper elsewhere
- 72% of shoppers are interested in having personalised promotions sent to their mobile