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Sustainable diets: Helping shoppers

A free report into UK shoppers' attitudes and motivations around adopting a more environmentally sustainable and healthy diet

About this article

 

The free report includes information on: 

  • How shoppers approach health and sustainability
  • Shopper empowerment
  • Product choice drivers 
  • Shoppers’ attitudes towards choice editing
  • Who shoppers think is responsible   


About 'Sustainable diets: Helping shoppers'

This report reveals the findings from IGD ShopperVista research on the motivations and drivers for shoppers adopting a more sustainable diet.

Top line findings from the report:

  • Our qualitative and quantitative research shows that shoppers are feeling more empowered about sustainable diets, but still require industry to take the lead in this area and to inspire them
  • Nearly half of shoppers say healthy options are important compared to one in five that consider ethical factors
  • More shoppers than in 2009 feel able to positively influence their health, British farmers, the local economy and the way animals are treated through their grocery shopping decisions
  • Sustainability plays an important role when shoppers are choosing between products
  • Shoppers expect industry to take responsibility on nutrition and the environment, to inspire them and provide information to help them make informed choices

How to download your free copy

The report is available free of charge as a PDF. To download a copy please log in or complete the form below. Simply complete your details, click submit and you'll see the download link. The file is 3 MB, so may take a few moments to download. If you have any problems please contact tobypickard@igd.com.

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