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Infographic: targeting the food-to-go shopper

See how food-to-go shoppers in London differ from those across the rest of Britain when it comes to:

  • key shopping missions
  • frequency of shop
  • demand for ‘free from’ products

Download infographic as a pdf

Targeting the food-to-go shopper

Related information on IGD.com

 

Channel Focus is a subscription service from ShopperVista, designed to give you detailed understanding of shopper attitudes in four high-growth channels:

  • convenience
  • online
  • discount
  • food-to-go

Category Management and Shopper Marketing Summit 2017

The theme for the two-day 2017 summit is ‘The Power of Collaboration: Suppliers and Retailers in Sync’. Working together, suppliers and retailers are empowered to streamline innovation and truly maximise opportunities. 

Follow Vanessa on Twitter

Vanessa Henry, IGD's Shopper Insight Manager, has gained a loyal following, regularly tweeting on latest changes in shopper behaviour and how retailers and suppliers are reacting to the latest trends.