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Shopper articles archive

  • British shoppers snapshot - March 2017

    09 March 2017

    Find out about food price expectations, perceptions around promotions, the evening meal mission and how shoppers are open to new and different.

  • Top trends in food-to-go: the rise of health and wellness

    08 March 2017

    Our shopper insight manager Rhian talks about some of the top trends shaping the food-to-go market in 2017. She highlights one key trend – the rise of health and wellness. She also looks at whether food-to-go shoppers are happy with the special dietary ranges available.

  • British shoppers snapshot - February 2017

    17 February 2017

    Find out what shoppers concerns are and the ways they have been trying to make savings in our latest infographic around savvy shopping.

  • Infographic: targeting the food-to-go shopper

    22 November 2016

    See how food-to-go shoppers in London differ from shoppers across the rest of Britain.

  • How shoppers decide where to buy food-to-go

    18 November 2016

    Our ShopperVista research shows that 88% of food-to-go shoppers are happy with their experience when buying food-to-go. But how do they choose where to complete a food-to-go mission? IGD shopper insight manager Rhian Thomas explores some of the factors affecting their decision.

  • British shoppers snapshot: October 2016

    26 October 2016

    Check out our new monthly infographic to find out the latest on British grocery shoppers.

  • What drives food-to-go shoppers to your store format?

    29 September 2016

    IGD Shopper Insight Manager Rhian Thomas looks at the latest FTG research and where the opportunities lie.

  • Making the most of food-to-go missions

    09 August 2016

    Our recently released food-to-go market forecasts predict that by 2021 the market will be worth £21.7bn compared to £15.1bn in 2015. This significant growth not only makes it a market with significant opportunities, but also reflects the changing way in which shoppers shop for, and consume, food and...

  • Connected shoppers: what’s the research opportunity?

    13 July 2016

    As more and more shoppers use mobile devices, traditional research techniques are evolving to exploit the rich depth of data this technology can provide. In this short article, IGD Shopper Insight Manager Vanessa Henry looks at the opportunities that technological advancement can present for researchers.

  • Competitions: are they a win win for shoppers?

    22 June 2016

    At a time when some retailers are moving away from certain promotional mechanics, do competitions provide an alternative way to entice and excite shoppers? Shopper Insight Manager Rhian Thomas investigates.

  • Supporting independents through category leadership

    17 May 2016

    How can suppliers communicate with and help the 33,000 symbols and independents across the UK? Category Insight Manager Simon Attfield gives his top four tips to providing category management support for independent stores.

  • Opportunities in online retail

    20 April 2016

    Our latest ShopperVista Channel Focus Online shopping trends 2016 report looks at the opinions of British shoppers using online grocery shops during the past month, and compares them to similar periods across previous years and months. Check out our latest infographic highlighting what shoppers have...

  • Winning the fight for the top-up shoppers' pound

    12 April 2016

    Many of us have experienced how the way we shop has changed in response to our busy lives. But what are today’s convenience retailers doing to ensure they are competing against all of the other channels for our custom?

  • Aldi Specialbuys: will shoppers buy discount online?

    21 March 2016

    Less than two months after Aldi launched online with wine, Aldi UK has expanded its online offer to include its popular non-food Specialbuys. But what are they, and what does this online expansion mean for Aldi and its market competitors? Shopper Insight Manager Rupal Mathur investigates.

  • Is easyFoodstore the new disruptor?

    22 February 2016

    As Sir Stelios Haji-Ioannou expands his 'easy' brand into food and grocery, IGD Shopper Insight Manager Rupal Mathur looks at what this new super low priced format means for the well established UK discount market.

  • Convenience and the six different shopper groups

    20 January 2016

    IGD’s shopper insights team have been working on a new approach to segmenting UK food and grocery shoppers. IGD’s Senior Shopper Insight Manager Michael Freedman talks us through some of the shopper segments that were uncovered, and investigates what the word ‘convenient’ means for these groups in 2016.

  • Convenient quality wins big with shoppers

    10 November 2015

    As we predict growth of 17+% for the convenience channel between now and 2020, Shopper Insight Manager Michael Freedman looks what convenience operators can do to make the most of the opportunity, and what the remaining challenges may be.

  • Emotional tactics in shopper marketing

    08 October 2015

    Although not a new concept, the theme of emotion in shopper marketing was a recurring one at this years’ Category Management and Shopper Marketing Summit. Here, IGD category insight manager Simon Attfield explains why new technology doesn’t always mean new tactics.

  • Shoppers want more choice from world foods

    01 October 2015

    As we travel more often and to increasingly different locations, British shoppers have developed an insatiable appetite for exotic tastes in their own home. With a large number of people now interested in world foods, there are significant opportunities to help shoppers replicate the eating out experience...

  • Are shoppers willing to trade up?

    08 September 2015

    Vanessa takes a closer look at what shoppers are willing to pay extra for in light of an increasing focus on quality. Do you know if your added-value benefits are in line with what shoppers are willing to pay more for? Find out here…

  • Brand vs private label perceptions in food discounters

    04 August 2015

    Following a period of significant investment and hard-hitting marketing campaigns, we all know the discounters are increasing their market share. But how do customer attitudes towards the quality of their ranges compare to brands and supermarkets? We reveal what our latest shopper tracking data has uncovered.

  • The growth potential of online grocery

    14 July 2015

    IGD Shopper Insight Manager Vanessa Henry outlines the current uptake, attitudes and opportunities for online grocery in the UK. Mirroring three of the major pillars of traditional store-based retailing, it seems success in the online channel could well lie in tackling shoppers’ concerns around cost,...

  • What’s hot in category management and shopper marketing?

    06 July 2015

    The shopper team has been out at our two day Category Management and Shopper Marketing event last week hearing case studies from both retailers and suppliers. Here Vanessa takes a look at the big themes that emerged

  • Shopper price expectations are changing

    16 June 2015

    The number of shoppers who are expecting food and groceries to be cheaper in the next twelve months has been falling since the record high of January 2015 read our blog for more information about this trend.

  • Quality versus price: the narrowing gap

    03 June 2015

    IGD Shopper Insight Manager Rhian Thomas looks at the significant narrowing in the gap between shoppers who say price is the most important factor when grocery shopping and those who say that quality is key.

  • How do shoppers find your products online?

    27 May 2015

    Understanding how people shop for your products online can be even more complex than in-store. Inform your online spend by finding out how online shopper behaviour is changing.

  • Capturing top-up shoppers

    28 April 2015

    While the vast majority of shoppers still conduct a main shop, there are a number who find it better to top-up shop throughout the week instead. IGD shopper insight manager Michael Freedman looks at why people are moving away from the larger shop, where they are willing to top-up shop and what the opportunities...

  • Delivery saver schemes: the future for online loyalty?

    21 April 2015

    Although still in their infancy, fixed-cost annual delivery passes are showing signs of becoming an important lever for loyalty in the online channel. One of our latest Online Channel Focus reports looks at how these saver schemes are shaping online shopper behaviour.

  • Growing confidence in industry pricing

    02 April 2015

    IGD Shopper Insight Manager Vanessa Henry reviews the EDLP activity from the Big Four grocery retailers and the impact this is having on shopper price perception.

  • Shoppernomics: February 2015

    10 February 2015

    The IGD Shoppernomics series combines ShopperVista and Channel Focus research. Our experts look at how economic change is feeding through to UK grocery shoppers.

  • Three key shopper trends for 2015

    19 February 2015

    IGD Shopper Insight Manager Michael Freedman picks out three big picture shopper behaviour trends defining 2015, as highlighted by our ShopperVista grocery shopper sentiment monitor.

  • Pushing online shopping growth further

    10 February 2015

    IGD's Vanessa Henry, Shopper Insight Manager, takes a look at our latest tracking data and investigates the driving forces behind online grocery shopping.

  • The voice of the food discount shopper

    28 January 2015

    Our ShopperVista tracking data shows that a record number of shoppers are now visiting food discounters. IGD's Rupal Mathur explores the latest trends, shopper feedback and opportunities for your brands.

  • Store choice vs product choice: the influence of price

    19 January 2015

    The recession shook people into new ways of shopping and research shows these habits have stuck, despite more shoppers telling us they’re now feeling better off. Our ShopperVista data reveals that shoppers are putting more time and effort into their grocery shopping to help them find the best value....

  • Shoppernomics: December 2014

    16 December 2014

    Shoppers are well-informed about economic change and are quick to change their shopping approach in order to protect themselves. The IGD Shoppernomics series combines ShopperVista and Channel Focus research with key economic data to show how shoppers are influenced by the wider economic position.

  • Click, collect and convenience is what shoppers want

    04 December 2014

    Vanessa Henry, IGD's Shopper Insight Manager has been at our two day online and digital summit this week hearing about retailer priorities and supplier collaboration. Here she takes a look at one of the big themes of the event – click and collect.

  • Christmas food and drink forecast interviews

    02 December 2014

    Ben Miller and Vanessa Henry appeared on BBC News Channel and BBC Breakfast to discuss our latest Christmas shopper research data. You can watch the interviews here.

  • What do high street discount shoppers want?

    22 October 2014

    While food discounter penetration has grown to record levels over the past 18 months, our ShopperVista tracking data shows that the percentage of shoppers buying food products from high street discounters has levelled off. We dug deeper to explore what people want and expect from their shopping experiences...

  • Race for shelf space hots up in convenience channel

    02 October 2014

    Determining the correct product range continues to be a conundrum for c-store retailers and suppliers. Michael Freedman takes a look at renewed interest in private label and the challenges for branded suppliers.

  • Shoppernomics: September 2014

    26 September 2014

    Shoppers are well-informed about economic change and are quick to change their shopping approach in order to protect themselves. The IGD Shoppernomics series combines ShopperVista and Channel Focus research with key economic data to show how shoppers are influenced by the wider economic position.

  • Shoppernomics: September 2015

    18 September 2015

    The latest IGD Shoppernomics series combines ShopperVista and Channel Focus research with key economic data to show how shoppers are influenced by the wider economic position.

  • The tablet take-off in online shopping

    26 September 2014

    Tablets have gone from being a novelty for the tech-savvy to sitting at the heart of everyday life in many households. A YouGov study predicted that 40% of us would own a tablet by the end of the 2014, and this growth is shaping how shoppers are buying their food and groceries.

  • Understanding the London convenience opportunity

    11 September 2014

    Nowhere is the explosion of c-stores more apparent than in London, but are you clear on why the British capital is seeing so much growth in convenience? Or how you and your business can best tap into it? After setting the context of the overall UK convenience market, IGD Shopper Insight Manager Michael...

  • Record numbers shop at food discounters

    05 September 2014

    With a record number of shoppers saying they are using food discounters, this month Vanessa Henry, IGD's Shopper Insight Manager, takes a look at what is driving interest in this channel and how it might change in the future.

  • Improving capability in category management

    12 August 2014

    It is almost 20 years since IGD started training in category management, and helping our members build their category management capabilities. Simon Attfield looks at how far suppliers category management capability has now progressed.

  • Shopper confidence continues to increase

    08 August 2014

    Rob Carpenter looks at the growing confidence of young shoppers towards their personal economic outlook, and explores how retailers and manufacturers can meet the needs of this shopper group to maximise the opportunity their growing confidence presents...

  • The shopper outlook behind the supermarket price cuts

    Supermarket price cuts have become a key focus for the media and those working in the industry itself. When Tesco and Morrisons launched two of the biggest price campaigns of 2014, we took a step back to explore any emerging trends that might reveal how shoppers would react.

  • C-store shopping in a changing multichannel world

    08 May 2014

    With multichannel shopping changing, Michael Freedman looks at three areas that suppliers and retailers in the convenience channel should focus on in order to drive growth.

  • Answering your questions on shopper trends

    10 April 2014

    During a recent ShopperVista webinar, we explored key shopper trends we’ve seen emerge since the start of 2014. We also shared some brand new insight on influencing the shopper in-store. The event generated a lot of discussion ranging from discounters to health and beauty so we’ve collated your questions...

  • What next for discount shoppers?

    12 March 2014

    Rob Carpenter looks at what is driving the growth with food discounters, how shopping habits are changing and what this may mean for the food and consumer goods industry in the future.

  • Four tips for category teams drowning in data

    With more and more information available to category teams, IGD category insight manager Simon Attfield shares his tips for turning your data into actionable insights.

  • What shoppers want from product innovation

    15 July 2010

    We draw on findings from our Shopper-led Product and Range Innovation report to establish the size of the innovation opportunity and explore what kinds of new products create the biggest pull for shoppers.

  • Ethical values can drive growth for consumer goods companies worldwide

    23 June 2010

    Delivering the opening speech at the Consumer Goods Forum Global Summit in London, Joanne Denney-Finch, chief executive, IGD, outlined the commercial reasons for focusing on ethical products and business practice as drivers of growth.

Factsheets and case studies

  • Key industry facts

    16 November 2015

    Here you will find key facts on the food and grocery industry.

  • The connected shopper

    05 December 2013

    This factsheet includes information on how shoppers are connected, the pre-purchase phase, using technology in-store and the future.

  • Shopper trends 2013

    14 May 2013

    We have picked out three of the latest big picture trends from our ShopperVista monitor of British grocery shopper sentiment. If you work in the industry, they will help you understand what shoppers are currently doing and why.

  • Online grocery shoppers

    20 March 2013

    Almost every household is able to buy their groceries online from the comfort of their own home. This factsheet includes information on how, why and who shops for groceries online.

  • In-store promotions

    30 November 2012

    In-store promotions factsheet, covering how promotions are changing shopper behaviour, and what shoppers dislike about in-store promotions.

  • Shopper trends

    01 February 2012

    This factsheet features the latest big picture shopper trends from our ShopperVista monitor of British shopper sentiment to help the industry understand what shoppers are currently doing and why.

  • Local food

    01 June 2012

    Shoppers buy local food for freshness, economic factors and environmental factors. Other reasons for buying locally produced food include naturalness, traceability, taste and value for money.

  • Shopper research for Fairtrade Fortnight

    28 February 2011

    With Fairtrade Fortnight starting today (28 February), here is some useful insight about the topic from IGD’s latest ShopperVista research.

  • Shopper marketing

    09 February 2011

    This factsheet on shopper marketing explains why it has become so important, whether businesses are actively practising shopper marketing, organisational responsibility and how activities by retailers and suppliers are influenced by shopper marketing.

  • Population trends

    01 June 2012

    UK population trends & statistics factsheet. Includes UK population size and growth data, the ageing population, uk household size, ethnic diversity, and the implications for the food & grocery industry.

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Channel Focus is a subscription service from ShopperVista, designed to give you detailed understanding of shopper attitudes in four high-growth channels:

  • convenience
  • online
  • discount
  • food-to-go