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Taster session in category management

This video is a recording of our Taster Session in Category Management webinar. IGD category insight manager Simon Attfield tells us what category management is, why it shouldn’t just live in its own department and how all functions can better use category management principles to drive business benefits. From this video you will gain understanding of:

  • The definition and principles of category management
  • The benefits of practicing category management
  • How to better utilise this widely practised technique

If you are interested in attending one of our category management workshops you can book online here or call Vikki Colman on 01923 851930 for more information.

Successful category management workshop

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Training Newsletter

A round up of videos, webinars and articles created to help people working in FMCG. Each month we’ll provide content and courses to help you upskill at your convenience.