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60 second learning: selling

Commercial Capability Manager Philippa South looks at a persuasive selling tool called the five c's, as taught on our Successful Account Management workshop, in this new 60 second learning video.

Designed to help you in any selling situation, the five c's are: 

Create...the need action

More selling training resources: 

If you are interested in attending one of our account management workshops you can book online here or call Vikki Colman on 01923 851930 for more information.

Successful account management workshop

Related information on


Successful account management - Winning for You and Your Customers

Successful account management - Two day workshop

Retailers' expectations of their suppliers are always changing. Get to grips with working in the fast paced environment of account management with our stimulating and thought-provoking two day workshop.

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