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60 second learning: shopper activation

In this 60 second video IGD Category Capability Manager Ray Leung shares some surprising facts about point of sale and highlights three key considerations for effective shopper activation.

Successful Shopper Activation

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Successful Shopper Activation

Workshop: Successful Shopper Activation

Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers.