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60 second learning: understanding shoppers

To create better products, you need to understand your shoppers

How can we better understand shoppers when they are all so different? In this short video, we explain our approach based on extensive research. Then, why not take the quiz to see how well you understand shoppers?

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This video and accompanying quiz are developed from research conducted by IGD’s Retail Analysis team.

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A selection of videos to help you upskill at anytime

Workshop:
Successful Shopper Understanding 

Based on exclusive IGD research and complemented by proven methods, attendees leave this workshop with both practical knowledge and the tools to apply it.

Successful Shopper Activation

Workshop: Successful Shopper Activation

Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers.