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Advanced Category Management

A two day workshop to deliver a consistent level of core capability across the category management team of a multinational beverages company. The workshop included our category management business simulation game.

Their challenge

Bring Category Management to life, enable practice and embed learnings in terms of category management capability

Our solution

Key aspects of the workshop included; the category management process, data assessment, setting strategies, tactics and in-store implementation, along with building the understanding of retailers’ trading strategies and how putting the shopper at the heart of this process drives category strategies and tactics.

The outcome

The workshop approach, content and language were fully aligned with their category management capability programme and tools.

View the full case study here

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Advanced category management workshop case study

Advanced category management workshop case study

Download the case study for more detail about the workshop and how IGD Training can help you develop and strengthen skill sets in your business.

Contact us

To find out how IGD's customised services can help your business, please contact Adrian Williams, Director of business development on +44 (0) 1923 851987 or email

Alternatively please use the form linked below.

Advanced category management

Advanced category management - two day workshop

Our two day business simulation model workshop will enable you to understand how to turn the theory of Category Management into growth plans for your organisation.