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Benchmarking customer engagement capability

Their challenge

Our client, an international supplier of personal care products, was organising a two day meeting for its Marketing and Customer Developments Directors across Europe and wanted us to present findings of our trading relationships and customer engagement capability research as well as assess internally the capability of the Customer Development and Marketing teams.

Our solution

We provided an unbiased perspective on trading relationships and conducted a detailed assessment of our client’s customer engagement capability. This was used to benchmark our client’s position with its peer group and compare and contrast internal views of current capability between functions and regions. The results were used to facilitate internal discussions and prioritise next steps.

The outcome

“The capability assessment provided us with a wealth of new data and IGD helped us focus on the key elements.”

View the full case study here

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Contact us

To find out how IGD's customised services can help your business, please contact Adrian Williams, Director of business development on +44 (0) 1923 851987 or email

Alternatively please use the form linked below.

Customer engagement capability workshop case study

Customer engagement capability workshop case study

Download the case study for more detail about the workshop and how IGD Training can help you develop and strengthen skill sets in your business.