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Planning a convenience channel strategy

A planning workshop combining our category management, retail and shopper expertise to help an international snack company gain insights into the convenience channel and plan its strategy.

Their challenge

Our client required an external outlook on convenience market trends to stimulate and encourage broader breakthrough thinking for their category activities

Our solution

We developed and facilitated a planning workshop blending a range of inputs (channels, shoppers and customer trends), and skill development (generating actionable insights, turning opportunities into strategies)

The outcome

We stimulated thinking and facilitated a range of insights and opportunities to drive future performance.

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Contact us

To find out how IGD's customised services can help your business, please contact Adrian Williams, Director of business development on +44 (0) 1923 851987 or email

Alternatively please use the form linked below.

Training events

Training events

One and two-day workshops delivering insight in a practical and user-friendly way.