With accelerated change in the retail landscape, true category growth is becoming increasingly difficult to achieve. To find it, retailers often look for a supplier to adopt a category leadership position.
By taking category leadership, you can move the conversations with buyers away from price and promotions on to activities that drive incremental value for your brands and your customers through mutually beneficial category growth. Category leadership is not owned by those with the biggest category share or the deepest pockets; it is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Whatever the size of your business or budget, you can be seen as a category leader through the quality of what you do.
Building on our long-established Successful Category Management and Advanced Category Management courses, this groundbreaking new workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.