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Successful Shopper Understanding

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Shopper Vs Consumer

  • Why think shopper?
  • Moment of truth

Thinking of shoppers today

  • Segmentation
  • Shopper missions

Thinking of shoppers tomorrow

  • Cycles and shifts
  • Impactors on the shopper
  • Future scenario planning

Start and end time

The workshop starts at 9.00am and finishes at 17.00pm

Customise a course to suit your team

If you don't see quite what you're looking for, why don't you let us develop something that meets your needs? Most of the workshops we deliver are customised to our clients’ requirements. You may want a more in-depth approach, or to include our wider expertise on category leadership, customer engagement or commercial excellence. Email academy@igd.com to discuss how we can tailor a solution for you.

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Location

IGD
Grange Lane
Letchmore Heath, Watford
WD258GD

BOOK YOUR PLACES

10 April 2017, Watford
24 October 2017, Watford 

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Workshop: Successful Shopper Activation

Successful Shopper Activation

Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers.