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Turning Data into Insight

About this workshop

With so much data available it can be hard to distil the reams of information available into meaningful, actionable insights. This interactive one day workshop takes you through the end-to end process from identifying the information you need, through to delivering actionable insights. It’s a great way to build your confidence to deliver insight-led recommendations. 

Who is it for?

This workshop is aimed at insight, analyst and category managers looking to improve their management of information and how they practice insight generation.   

As a result of attending our ‘Turning data into insight’ workshop, you will:

  • Translate information into robust actionable insight
  • Build confidence in developing insight led recommendations
  • Develop the right business questions to ask of the information
  • Make your reports efficient and address business and audience needs

Key skills covered at this workshop

Analysing data, generating insight, managing data, identifying information gaps, briefing agencies, developing compelling proposals, presenting insight, building efficient reports, identifying trends, data confidence

What will I experience at this workshop?

This workshop is interactive and involves getting hands on with a range of data, working through a process to uncover actionable insight.  The workshop involves team breakout sessions to enable the new skill, tool and processes to be practised.

Essential information

  • Registration is open from 8:30am ready for a prompt 9am start and you will be on your way home by 5pm
  • A light breakfast will be available in the morning with unlimited tea, coffee, water and fruit on offer plus homemade cookies, cakes and chef cooked lunches
  • The dress code is smart casual
  • We have free parking at IGD, however please check the venue details when booking as we do deliver sessions at other venues from time to time
  • To see our location, local train station details and other travel information, please see

The programme

To view the full programme details, please click here.

Meet the trainer

Simon AttfieldSimon Attfield tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.



Ray LeungRay Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years FMCG experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management.  Ray is really keen in understanding and developing what category management means within the online channel.

Please note the trainers for each course may vary based on availability

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