Creating Winning Category Visions

Turn future uncertainty into category and business growth.

The most successful businesses don’t just meet today’s demands; they anticipate tomorrow’s opportunities.  

This course helps you look beyond the present, uncover evolving shopper and consumer needs and build a clear vision and strategy to drive future growth. 

You’ll learn how to transform insights into a compelling category vision and translate that vision into actionable plans for your business and customers. Through practical exercises, real-world examples and interactive discussion, you’ll leave ready to influence your teams and stakeholders with confidence. 

Why it matters 

Without a forward-looking vision your category risks: 

• Missing emerging shopper and consumer trends 

• Prioritising short-term gains over long-term growth 

• Creating plans that fail to influence stakeholders 

• Losing relevance in a rapidly evolving market 

This course equips you to identify future opportunities, craft a robust category vision and influence teams and customers with confidence. 

Who should attend 

This workshop is designed for managers and professionals in category planning, commercial, insight and strategy roles who want to shape the future growth of their category. 

 Dates

• 20-21 May | 09:00-16:30 | In-person

• 21-22 October | 09:00-16:30 | In-person

Venue

IGD, Grange Lane, Letchmore Heath, Watford WD25 8GD

What you’ll explore 

Across two intensive face-to-face days, you’ll learn how to look beyond today and build a category vision that drives growth. You’ll explore techniques to identify long-term opportunities, prioritise what matters most and turn insight into plans that stakeholders will support and act on. 

What you’ll be able to do after this course 

• Understand what makes a robust, future-focused category vision that drives sustained growth 

• Identify long-term growth opportunities using data, research and shopper insight 

• Prioritise opportunities to create a clear and actionable category vision 

• Collaborate effectively with teams and stakeholders to turn vision into concrete plans 

• Deliver compelling proposals that gain agreement and drive execution 

How you’ll learn 

Through practical exercises, real-world examples and interactive discussion, you’ll build confidence in creating and presenting future-focused category visions and leave ready to apply your learning immediately. 

Dates

• 20-21 May | 09:00-16:30 | In-person

• 21-22 October | 09:00-16:30 | In-person

Tickets

Member Discount: £899 

Non-Member: £1,199 

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.    

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.  

Cancellation Fees  

Cancellations to be confirmed in writing  

Over 30 days’ notice - Full refund  

15 - 30 days’ notice - 50% refund  

Fewer than 15 days’ notice - No refund/transfers  

Please email [email protected]