Shopper Insight

Shopper trends 2013

We have picked out three of the latest big picture trends from our ShopperVista monitor of British grocery shopper sentiment. If you work in the industry, they will help you understand what shoppers...

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Upcoming event:
Category Management & Shopper Marketing Summit 2013

Our annual Category Management and Shopper Marketing Summit – now in its 18th year and the largest event of its kind in Europe – brings together latest thinking and insights across retailers and manufacturers...

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Factsheet:
Consumer Attitudes to GM Foods

What do consumers think about Genetically Modified (GM) Foods? This factsheet shows our research on shopper's understanding, concerns and awareness of GM Foods. 

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Three tips on what online shoppers want

While the economic situation is driving many of the shopper trends that we’re reporting at present, there are a number of ‘continual shopper trends’ that are revolutionising the British grocery landscape...

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Shoppers have a taste for world cuisines

Summer holidays are finally on the horizon, but shoppers tell us they also want a better choice of world foods at home - find out the top ten cuisines shoppers want more of in-store...

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In this section

• Shopper outlook

  We are closely tracking the direction of travel for shoppers, how confident they feel about the future, and what they feel is important right now. We provide you with the implications for your business.

• Ethics & health

  Each month we talk to shoppers about the role ethics and sustainably play in their food and grocery purchasing. Shoppers have developed deeply-held beliefs, and we track how they are seeking value for their values

• Channels & in-store

  Shoppers are taking more time on each individual purchase, shopping little and often, trying different channels and outlets. Channel management and in-store communication are growing in importance.

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Get the latest shopper insight with ShopperVista

ShopperVista is IGD’s online shopper insight subscription service...a complete monthly analysis of grocery shopper sentiment.

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Shopper engagement - two-day workshop

Do you have a good understanding of your consumers, but feel challenged when it comes to shopper insights? This practical workshop will help you put the shopper at the heart of your decision making.

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