Building trading relationships

New article:
Getting under their skin: benchmarking and getting the best from your trading relationships

As IGD examines the findings of its ninth annual customer engagement survey, Ian Walters, who manages the survey, explains why benchmarking your trading relationships is important and why filling gaps...

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Upcoming event:
Category Management & Shopper Marketing Summit 2013

Our annual Category Management and Shopper Marketing Summit – now in its 18th year and the largest event of its kind in Europe – brings together latest thinking and insights across retailers and manufacturers...

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Maximising the impact of trading relationships

Retail is under pressure across Europe – static wages, widespread unemployment and rising prices have left shoppers understandably worried. In this environment, retailer/supplier trading relationships...

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A new way to cut waste... together

James Tupper examines why working collaboratively with external trading partners should be the new focus in the quest to prevent waste, and shares a new free tool - Waste Prevent Connect.

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Do you have what it takes to be a category leader?

Graham Dorrington knows what it is to be a category leader in food and grocery – he’s spent his whole career in the industry. As a trainer for IGD’s Academy workshops, he explains why it’s all about...

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Successful account management

Commercial capability manager and Academy trainer Ian Walters explains the main responsibilities of an account manager in the food and grocery industry, why the role is evolving and what it takes to...

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Factsheet:
Category Management Glossary

Understand category management jargon with this comprehensive list of definitions for key category management words, terms & phrases.

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What are the main category management and shopper marketing themes for 2013?

For two days in mid-September, 400 category directors and managers, shopper marketers and insight professionals from across Europe gathered in London for IGD’s Category Management and Shopper Marketing...

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In this section

• Customer engagement capability

  Find out how our experts in category management, shopper marketing, data-driven insights and supply chain can help improve your trading relationships.

• Category management & shopper marketing

  Our category management, shopper marketing and customer engagement expertise is here to help you improve your commercial capability and business success.

• Collaboration between trading partners

  Through collaborative projects that focus on a particular challenge, everybody can save money, cut waste or improve the bottom line. Our team can create a package of support especially for you.

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IGD Academy

The IGD Academy is the centre of excellence for strategic insights, learning and development, helping to build the capability of people and businesses around the world.

Category management: getting started - one-day workshop

Are you new to category management? This practical and interactive one-day workshop is a perfect introduction to get you started in developing effective category plans.

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