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Training events

Whether you attend a training workshop or one of our free masterclasses and webinars, you can be sure to find them engaging, inspirational and enjoyable. We regularly add new dates and events to the programme, so keep checking for updates!

Delivering shopper engagement

Delivering Shopper Engagement

14 October 2015

Discover how to put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll learn about the shopper journey, explore different research methods and develop techniques to improve shopper engagement.

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Upcoming training events

  • Building Your Convenience Strategy

    02 September 2015, IGD, Watford

    A one day workshop designed to help you improve your understanding of convenience and make the most of this key strategic opportunity.

  • Leading Edge Annual Conference 2015

    08 September 2015, London

    2015 is a huge year for Leading Edge – it’s a celebration of 21 years of success, 21 years bringing free training to individuals across the food and consumer goods industry, helping them to grow and develop. Our annual Conference has always proved to be a hugely popular day; a day to upgrade your skills,...

  • Successful Joint Business Planning

    08 September 2015, Watford

    An energising one day workshop designed to offer practical help in planning and preparing joint business plans, whether you are new to this way of working or just need to take time out and look at what you do in a different light.

  • Successful Category Management

    09 September 2015 - 10 September 2015, IGD, Watford

    This popular two day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.

  • Economics: it's not what you think!

    Multiple dates and venues

    Economics shape our world at a personal and at a professional level. Likewise, our decisions and choices have economic impact when aggregated. Joining this free two hour masterclass will help you understand the core issues, how they interact and connect.

  • Turning Data into Insight

    16 September 2015, De Vere Venues Hunton Park

    This interactive one day workshop takes you through the end-to-end process from identifying the information you need, through to delivering actionable insights.

  • Successful Account Management

    16 September 2015 - 17 September 2015, Watford

    A stimulating and thought-provoking workshop which provides the tools, processes, skills and structures to effectively manage customer relationships.

  • What does The Co-operative Food Trade Briefing mean for you?

    25 September 2015

    This one day workshop is aimed at commercial managers who are attending The Co-operative Trade Briefing on 24 September. It will ensure that the full value of the trade briefing and the insight that was shared is experienced, by challenging delegates to really think about what next steps they should...

  • Creativity: What it really means and why you should care!

    Multiple dates and venues

    In this ‘creative age’ we are all expected to help drive innovation and be more creative in our jobs, whatever the role. But what is creativity and what does it really mean? Join us for this high energy, interactive and practical two hour session and unlock your own creativity to help solve personal...

  • Effective Channel Management

    08 October 2015, Watford

    A one day workshop designed to take you out of the day-to-day and put your channel in context, reflecting on the multichannel world we are now operating in.

  • Building a Supply Chain for Growth

    13 October 2015, Watford

    This interactive one day workshop is for all roles in suppliers who want to build better supply chains by becoming more customer-focused by aligning plans, enhancing customer collaboration and building relationships.

  • Influencing: Using the power of storytelling

    14 October 2015, Sainsbury's, London

    Back by popular demand as a one off for those that missed it in February. Join us for this free two hour evening masterclass on the topic of influencing, delivered by our expert guest speaker - Simon Arrowsmith of Grow the People

  • Delivering Shopper Engagement

    14 October 2015 - 15 October 2015, Watford venue tbc

    Discover how to put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll learn about the shopper journey, explore different research methods and develop techniques to improve shopper engagement.

  • Category Leadership

    20 October 2015 - 21 October 2015, Watford

    A new groundbreaking workshop has been designed to provide you with the process and tools to create genuine category leadership in your business.

  • Getting Started in the Discount Channel

    27 October 2015, Watford

    An interactive workshop that will get you up to speed on the UK discount channel; explore where the growth is set to come from over the next 5 years and assess the opportunity.

  • Powerful Positivity at Work

    Multiple dates and venues

    In this high energy session, Courageous Success will explore how, at times, we all try and conform, leading to pretence and a false work environment. You will understand self-management, your impact on others and how you can unlock your own inspirational energy to feel empowered and positive- so get...

  • Creating and Managing High Performing Commercial Teams

    03 November 2015 - 04 November 2015, Hunton Park

    A two day workshop which will help provide the core skills to convert commercial strategy in to compelling team outcomes and objectives.

  • Getting Started in the Online Channel

    10 November 2015, IGD, Watford

    Be at the forefront of developments in the online channel and maximise the opportunities for your business with this stimulating and thought provoking one-day workshop.

  • Account Manager to Business Manager

    11 November 2015 - 12 November 2015, Watford

    A high energy and highly interactive two day workshop that will give you the insight into the skills that will enable you to make the transition from account manager to business manager.

  • Advanced Category Management

    18 November 2015 - 19 November 2015, IGD, Watford

    IGD's two day simulation game workshop will enable you to understand how to turn the theory of category management into growth plans for your organisation.

View our full events calendar

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IGD Academy

IGD Academy

The IGD Academy is the centre of excellence for strategic insights, learning and development, helping to build the capability of people and businesses around the world.

Workshops Directory 2015

This directory outlines our most popular workshops, across category, commercial and supply chain. There are also details of our expert trainers and flexible solutions. Contact

Contact us

If you'd like to find out more about the IGD Academy, or have a specific request, please contact us.

Leading Edge

Accelerate your personal development with Leading Edge

Develop your career and industry network with our events and free online resources on a range of personal development topics.