Programme
08:30 – 10:00
Registration and refreshments
Throughout the day you’ll experience an innovative Tesco menu exclusively curated by the Product Development team, showcasing both Tesco Finest and core ranges.
10:00 – 11:50
IGD market update
James Walton, who will share his insight on the economic environment and the tactical and strategic challenges we face as an industry.
Rhian Thomas will then share how James’ macro view breakdown into the commercial challenge - what we need to collectively deliver within grocery retail, to meet the needs of the evolving consumer. And outlining the levers we must pull in the coming months and years in order to best do this.

James Walton
Chief Economist, IGD

Rhian Thomas
Director of Shopper Insights, IGD
Keynote session

Ashwin Prasad
Chief Commercial Officer, Tesco

Becky Brock
Group Customer Director, Tesco

Ken Murphy
CEO, Tesco
We’ll hear Group CEO Ken Murphy’s reflections on business performance, progress against our strategic priorities and how we’re continuing to serve our customers community and planet a little better every day.
Our Chief Commercial Officer Ashwin Prasad will share our 2025 obsessions and how they will support us in becoming the #1 strategic partner for all suppliers, to reach customers and grow our businesses.
We welcome our new Group Marketing Director Becky Brock to this year’s IGD event. Becky’s session will focus on the customer, how the new marketing approach provides a platform for quality and personalisation is elevating the shopper experience.
11:50 – 13:00
Lunch and pre-scheduled 1-2-1 meetings
The programme will then split into two streams for Fresh and Packaged attendees.
Commercial Directors Dominic Morrey (Fresh) and Gordon Gafa (Packaged) return to run the divisional sessions, alongside their senior teams, talking through their plans and priorities for the year.
13:00 – 14:30
Fresh divisional session
Commercial Director for Fresh Foods, Dom Morrey will lead the session. The team will discuss progress over the last year and key highlights as well as how the overarching strategy shared in the earlier sessions directly impacts plans for Fresh over the coming months. They will also cover the evolution of quality, where we’ve made significant step changes and how this elevates our offering for customers.
Packaged divisional session
Focusing on how the overarching business strategy filters down to the divisional plans, Commercial Director for Packaged Foods, Gordon Gafa will lead the session, looking back at progress over the last year. The team will also cover the Packaged plan, and how each pillar builds towards creating an unbeatable proposition for customers via our leading supplier partnerships.

Dominic Morrey
Commercial Director –
Fresh Division, Tesco
Dominic will be joined by category directors Richard Wood, Tom Mackintosh, Emanuelle Lerges, Matt Kay and James Waddy.

Gordon Gafa
Commercial Director –
Packaged Division, Tesco
Gordon will be joined by category directors David Beardmore, James Ashwell, Tom Lye, Marianne Aitken and Jason Godley.
14:30 – 14:50
Comfort break
14:50 – 16:00
Exec Q&A, Supplier Awards and closing keynote