Our industry experts will help you understand the principles of category management, the IGD process and how to apply key category management tactics.

Learning outcomes

• Have a practical understanding of the IGD Category Management process.
• You’ll have gained new category management tools and techniques you can adopt when back in the office.
• Know how to make robust compelling category recommendations from information and insight.
• Be confident in building an effective range of recommendations, based on current performance and future opportunities.