Four impressive South Korean stores to learn from

Date : 08 February 2018

Seoul has a wide array of innovative and exciting stores, showcasing the best of South Korea’s retail market. Discover four of the best to visit while you’re in the city, as selected by our senior retail analyst Charles Chan. 

Traditional: Noryangjin Fisheries 

Traditional trade in Seoul is still relevant and important, serving many different types of consumers. 

Noryangjin Fisheries wholesale market is one of the largest and oldest fish markets in the city. It’s open early for business to auction the freshest seafood at 3am. Negotiating on price is acceptable and common practice. 

The market also serves local families, and you even have the option of having your purchases prepared for you to eat in the second-floor restaurant.  


Source: IGD Research

Convenience: GS25

The store is near Dongdaemun History & Culture Park, on the ground floor of a multi-storey office and apartment block.

It’s approximately 80 sq. m and has a strong selection of ready-to-eat products that target on-the-go customers. Also at the counter is a tablet promoting products and offers. There’s a seating area outside for customers to enjoy in-store purchases.

Look out for the private label products – there’s greater variety in the range than you’ll find elsewhere, and a unique offering.


Source: IGD Research

Supermarket: Lotte MySuper

Lotte MySuper has a premium look and feel. Imported products are available in different categories throughout the store. However, Lotte’s ‘Choice L’ products do offer shoppers an alternative at competitive prices. The Lotte Super TOP100 labels highlight popular products.

With ecommerce growing fast in South Korea, the retailer encourages customers to use Lotte Pay to collect reward points for discounts. This drives shopper loyalty and provides data on customer behaviour for more effective advertising and promotional activity. 


Source: IGD Research

Hypermarket: Homeplus

The hypermarket is part of a large Homeplus multi-storey building with separate floors for food, homewares, a restaurant and other departments. 

It has an on-site noodle and snack bar, with a selection of hot ready-to-go food. There is a strong bakery section, offering fresh pastries, cakes and bread. The beer, wine and spirits area is vast; both local and imported drinks are sold.

Products in the middle of aisles generally rest on top of boxes, creating small destination points for different categories. 


Source: IGD Research

Visit IGD Asia for more insight on the region.

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