Adele Balmforth
Proposition Director, Co-op
Adele, Proposition Director for Co-op Food, leads own-brand product development, the Technical department, Ethical, Sustainability and Policy team, pricing, store format, space, and range. Known for her calm, collaborative approach, she drives Co-op’s market-leading convenience proposition. Previously Co-op’s Buying Director for Ambient and BWS, she has extensive retail experience, having started her career in commercial buying across multiple categories before joining Co-op.