Eve Crump

Senior Consultant, IGD

Eve has a commercial background with experience in roles across Marketing, Sales and Category Development at pladis Global. With IGD, Eve delivers projects within the Consulting team and has a particular focus on Category, Health & Sustainability. Eve works on category visions, market strategy projects and also facilitates workshops ranging from strategy with senior leadership teams to upskilling for new starters.

Lindsay Parry

Commercial Insights Director, dunnhumby

As Commercial Insights Director for dunnhumby, Lindsay's role is to provide 'value add' insights for CPG organisations to create a tripple win for Tesco and their specific strategic category growth pillars, the CPG partner and their brand growth and the shopper, ensuring that both Tesco and the CPG can deliver product solutions that are fully relevant to their needs.

Nick Theodore

Founder and CEO, Virtual Store Trials (VST)

Nick Theodore is the Founder & CEO of Virtual Store Trials (VST). VST test retail scenarios in virtual environments with thousands of real shoppers, evaluating the performance of changes to shelf layouts, signage, new product positioning, and packaging - all in under a week. Leveraging planogram data from retailers, VST created Planogram Publisher in 2022 with dunnhumby and Tesco.

Richard Wood

Category Director

Richard has been Tesco’s Meat, Fish, Poultry & Eggs Director since February 2022, and also recently appointed as the One Stop Product Commercial Director. He joined the company as a graduate in 2005, and has worked in numerous product roles across Fresh and Packaged categories within the UK business. He has also worked across other Tesco business units as Head of Commercial for One Stop, before re-joining the UK business as Packaged Foods Director within the Tesco Ireland business.

Tim Mason

CEO, Eagle Eye

Tim Mason has over 25 years’ leadership experience in the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. He was the Deputy CEO of Tesco from 2010 to 2012 and held a number of senior roles in the Tesco Group including CMO, where he was responsible for the launch of Clubcard and Tesco.com. He is currently CEO of Eagle Eye, a SaaS technology company focused on delivering omnichannel personalization at scale for the world’s leading retailers. The 2nd edition of his book, Omnichannel Retail: How to Build Winning Stores in a Digital World, was published in September 2023.

David Boon

Founder and CEO, dijuno

An experienced FMCG marketer, business strategy consultant, entrepreneur and industry speaker with 25 years leading both blue chip and start up brands. His passion lies in unlocking insights and putting data to work for businesses to help build stronger strategy and drive performance.

David started his career at P&G and worked in several marketing roles across their brand portfolio. This foundation developed a solid core of brand-building and business skills, where customer and shopper insight could be utilised to design powerful marketing strategy and sales plans - ultimately delivering record value share growth.

In 2011 David founded Fraction Ltd., working in partnership with major FMCG, Banking and Leisure clients across the globe to help reinvent them for growth. Information overload was turned into a simple growth compass that could inspire business leaders to take bold decisions and reap the benefits.

David saw first-hand the challenges that clients face in quickly understanding where growth opportunities lie, and how to capture them effectively. The volume and variety of fragmented data was becoming overwhelming for commercial teams. David addressed this head on, spending the next few years researching and developing the technology and AI capability to unlock this potential. Hence dijuno was born, and is now trusted by many of the world’s premier CPG firms to help their teams drive radical growth.

Liz Cooper

Marketing Innovation Controller, AB World Foods

Liz has over twenty years’ experience in the food and drink industry, working in branded and own label account management before moving into the specialism of Category Management. Over the last twelve years she has led Category teams at Twinings and Kerry (meats), and is now the Marketing Innovation Controller at AB World Foods. Delivering category leadership, defining and shaping the future of categories / store through the power of storytelling, Liz has worked with most of the major grocers from the beginning of her journey covering Tesco, Sainsbury's and Marks and Spencer and continues to enjoy working in partnership with a wide network of retailers.

Outside of her immediate remit, Liz is on the D&I steering team at AB World Foods.

Chris Hayward

Director of Sales, IGD

Chris has over 20 years’ experience in FMCG Market Research. Chris regularly presents IGD market trends to Retailers, Manufacturers and Govt Bodies and is responsible for the day to day commercial offer from IGD. Chris started his career at Nielsen and spent 15 years working at Kantar Worldpanel and Millward Brown. Whilst at Kantar Chris was well known for offering insights for broadcast media, and has appeared on BBC, ITV, CH4, CH5, SKY as well as National Radio and Print. Chris brings a warm and informed style of chairing to IGD conferences and looks forward to ensuring your day is as informative as possible.

Amy Holdsworth

Sales Director, Little Moons UK&I

With over twenty years’ experience building food & drink brands across advertising, marketing, customer development & commercial roles, Amy is currently the UK & I Sales Director for Little Moons Mochi, the high-growth challenger brand that’s redefining the UK's Ice Cream category.

Amanda Kurylowski

Head of Category - Off-Trade, Heineken

Amanda is Head of Category Development for Heineken UK where she leads the creation and execution of Category Growth Strategy for the Off-Trade across Grocery, Convenience and Discounter channels.

An unashamed and enthusiastic ‘Category-lifer’, she started her career in Field Sales at Kelloggs where she discovered an affinity for data-driven storytelling. Twenty years on, a love of FMCG has led her on a journey through the worlds of cereal, yoghurts, biscuits and beer in a variety of Category roles at Kelloggs, Müller Dairy and pladis.

Focussed on evolving categories, Amanda’s energy lies in generating consumer-centric thought leadership to deliver actionable strategies and meaningful change for customers and brands alike.

Sally Orland

Category Strategy & Capability Lead, Coca-Cola Europacific Partners

Sally has been working for CCEP since 2010 in a variety of Category Management & Insights roles. She is currently heading up the Category Strategy function, where she focuses on deepening CCEP’s understanding of how & why shoppers make the decision they do and translating this into projects such as Category Vision, Purchase Decision Hierarchy, Path to Purchase and Store of the Future to support sustainable soft drinks growth for CCEP and its customers.

David Warren

Director of Consulting, IGD

David leads the IGD Consulting service, blending over 20 years’ experience in manufacturers through Commercial Leadership and Transformation roles, with more recent experience advising Companies on how to improve business performance through Strategy, Insight, Capability and Relationships. A passionate advocate for driving all aspects of the IGD value equation to enable retailers to deliver better shopper outcomes for their suppliers.