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Putting shopper insight and understanding at the heart of all your plans

Reports

Explore our full library of shopper behaviour insight reports covering missions, mindsets, and motivations, along with the trends shaping how people shop today and in the future.

Articles

Read our latest articles for expert perspectives on shopper marketing, missions, and the evolving trends influencing purchase decisions.

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Upcoming events and learning opportunities

Event
09 June 2026 at 7:00 AM
Join Morrisons leadership team as they reveal the next phase of their strategy to drive volume, grow market share, and transform the shopper experience. 
Event
21 May 2026 at 9:00 AM
Join our subscriber webinar to uncover global trends in convenience, discount, and online retail: what’s fuelling expansion, how shopper expectations are shifting, and the strategies you need to stay competitive in a dynamic, multi-channel world. 
Event
25 June 2026 at 9:00 AM
Get ahead of the curve. Discover what’s driving UK grocery and eating-out trends – and how to turn insight into action for long-term growth in this subscriber webinar. 

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